About
An association built for the leaders redesigning marketing.
AAIML exists so marketing leaders have a serious place to do the work of building AI-first organizations. That means rethinking roles, workflows, teams, and the operating models that connect human and AI execution.
Why AAIML exists
The shift demands a different kind of association.
For most of marketing's history, change has been incremental. New channels, new tactics, new tools layered onto familiar structures. The arrival of AI is different. It is a structural shift in how marketing organizations are designed, managed, and scaled.
Leaders now have to make design decisions about where AI sits in the operating model. Which roles change. How workflows are rebuilt. How agents are governed. How performance is measured. That work is not a side conversation. AAIML exists so those decisions have a dedicated home: a professional association focused entirely on the design of AI-first marketing organizations.
What we believe
Five beliefs that shape AAIML.
01
AI is not a tool trend.
It is a structural shift in how marketing organizations operate.
02
The advantage goes to designers, not adopters.
Leaders who redesign teams, workflows, and operating models will win. Not the ones chasing the next prompt.
03
AI agents are first-class participants.
They sit inside marketing systems. That changes how we manage work, not just how we execute it.
04
Marketing leadership is becoming a design discipline.
The future of leadership in this function is the design of human and AI collaboration.
05
Practical frameworks beat theoretical futures.
Members build, test, and refine real models. Applied to the organizations they actually run.
Founder and faculty
Led by Eric Dalton and Root Partners.
Eric Dalton
Founder and lead faculty
Founder, Root Partners
Root Partners advises companies at the intersection of marketing strategy, organizational design, and AI-enabled execution. The work spans leadership teams, operating models, and the practical use of human and AI talent inside marketing systems.
AAIML extends that practical vantage point to a wider field of marketing leaders facing the same transition. The association is built to serve the discipline, not a single firm. But it benefits from faculty and contributors who spend their time inside organizations, helping leaders implement real changes rather than debating abstract futures.
Join the association
Free membership is the simplest way in.
Stay close to the work. The research, the sessions, and the operating-model changes happening inside real organizations.